German cars have been dominant in the car market for as long as most of us can remember. When you combine the successes of Volkswagen, BMW, Mercedes-Benz and Porsche, you have a pretty strong range of cars. Here are the key reasons why German cars are simply the best.
They Aspire to Greatness.
The main brands in German car manufacturing never try to hide the fact that they are aiming for greatness. Think about the taglines and mottos that are associated with the big companies. For example, BMW refers to its cars as “The Ultimate Driving Experience”. And Mercedes-Benz has a similar tagline. They are not afraid to boast about what their cars do well. And they’re certainly not afraid to claim that they are aiming to be the very greatest in the world. This arrogance has served them well!
Quality is Balanced with Affordability
Despite putting such a huge focus on quality, the German car brands do a good job at making some of their cars affordable. Most of them tend to balance out their output very well. They release cars at the high end of the market, but they also release cheaper cars that are more accessible too. This is something that Volkswagen has always done very well. Visit Saxton 4×4 to find some of the best deals on Volkswagen vehicles. BMW also release cars of many different price ranges.
The Brands Are Very Strong
The big German car brands are very strong, and this has allowed them to dominate the world market so successfully. Sure, the secret behind their success is the cars they make. But it also a lot more than that. They know how to brand their companies and present them to the world. In simple terms, they know how to make people the world over want what they have to offer. Without this ability to brand and market their vehicles, German manufacturing would not be so dominant.
The Germans Got There First
The truth is, they’ve just been doing it longer than the rest of the world. This might not seem like a big deal know when we’re talking about steps that were taken more than a hundred years ago. But this is still a significant factor when we’re discussing the quality that is offered by the German car manufacturing giants. Karl Benz was innovating in the 1870s, and by the 1880s he had patented his first car. This eagerness to stay ahead of the competition is something that has been passed on through the generations.
Craftsmanship is Valued
The Germans have always valued the people who actually make and engineer their cars. This is something that is quite different to the rest of the world. By making sure that they give their engineers freedom to explore new ideas and techniques, they are able to create cars that are the very best. This is why you will find the craftsmanship in German cars is always a step ahead of cars made in other parts of the worse. This is one of the things that we should learn from Germany.