Everyone knows that Volvo is going through something of a brand revival. The Swedish car marque is keen to shake off their image of being a brand for the older motorist. They want to appeal to a fresh new market segment. One that comprises car enthusiasts and young professionals.
To kick-start their fresh new look, Volvo introduced the V60 Polestar back in 2014. Two years later, the model has sold well in the UK and other parts of the world. What is it about the Volvo V60 Polestar that people like so much? Today I’m going to give you a brief run-through of the model’s best bits:
It makes a statement
Yes, every car makes a statement of some description. But the Volvo V60 Polestar wants to make people stop and listen to what it has to say. It wants to show the world that estate cars aren’t just load luggers. They can be vehicles that are fun to drive and look brilliant.
Judging by the photo above, I would say that Volvo’s V60 Polestar makes that statement quite well!
It’s a car younger people will want to drive
One hot trend in the motor industry is the “sporty” estate car. Many car makers have produced models unlikely to have got seen just ten years ago. Volvo has decided to join the party with the V60 Polestar.
Sporting an aggressive-looking front end, the car has 20-inch alloy wheels. At the rear, a pair of 3.5-inch exhaust tailpipes finish off the exterior look. Of course, the suspension got tweaked from the standard V60 model. As a result, the car has a lower centre of gravity.
Many car enthusiasts have spent years creating “sleeper” cars from estates. Now it’s possible just to go and buy one ready-made!
It’s affordable to buy
There’s no denying that Volvo is a premium car manufacturer. No-one on a tight budget would consider buying a Volvo unless it was 20 years old or so!
One interesting point about the Volvo V60 Polestar is that it’s cheaper to buy than others in its class. What’s more, a look on harratts.co.uk reveals they are affordable to buy on the used car market too.
It’s not slow
Some folks have a stereotypical view of Volvo estates. Excluding the old T5 estates the police used, they think Volvo estate cars are slow. I can confirm that is not the case with the Volvo V60 Polestar!
As standard, one can enjoy 345 brake horsepower from the 3.0-litre turbo engine. It’ll get you from 0-60 mph in a mere 4.8 seconds. If someone ever tells you Volvo estates are slow, make sure you tell them about the V60 Polestar!
It’s full of luxury
Last, but not least, sitting inside the Volvo V60 Polestar is like sitting on your sofa in your living room. It’s comfortable, relaxing and you’ve a plethora of technology at your disposal!
Based on the R-Design Lux Nav, it comes with every conceivable extra as standard. From satellite navigation to dual-zone climate control, you’ve got it all. A quick look on YouTube.com will show you some demo videos of the interior.